Zeta Tau Alpha’s National Philanthropy - THINK PINK®
Breast Cancer Education and Awareness

ZTA is devoted to aid in efforts in the fight against breast cancer through education, awareness, research and by promoting breast health. ZTA supports the Susan G. Komen Breast Cancer Foundation with a donation each year. More than $1.6 million has been donated to the Komen foundation since 1992. In addition to the Susan G. Komen Breast Cancer Foundation, the Komen Race for the Cure and the National Series Breast Cancer Survivor Recognition Program, ZTA also supports the fight against breast cancer through its own education and awareness programs. The “Think Pink” campaign is now ZTA’s primary project for breast cancer awareness. While this program is typically implemented in October, National Breast Cancer Awareness Month, our chapter promotes “Think Pink” throughout the year. We pass out information cards conveying the message of early detection through breast self-examination, clinical examinations and screening mammography. Also, we pass out the “One in Eight” stickers, which give additional information about early detection.

ZTA Philanthropy Facts

ZTA and RE/MAX provide the pink survivor caps and T-shirts as emblems of hope and inspiration to breast cancer survivors. “In Celebration Of” and “In Memory Of” back signs are provided to all Race participants so they might honor someone they know affected by the disease.

ZTA distributes “Think Pink” cards and pink awareness ribbons in support of National Breast Cancer Awareness Month in October. More than 1.25 million have been distributed since 1997.

ZTA joins with the National Football League to “Think Pink” at football games in October. Almost 500,000 NFL football fans across the country have received the message of early detection from ZTA.